What makes a good mobile site?
Consumers increasingly rely on the mobile web for research and discovery, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good
mobile site? To answer this question, Google and AnswerLab undertook a research study examining how a range of users interacted with a diverse group of mobile sites.
Are You Ready for Mobile?
Most businesses see a shift in customer behavior that indicates customers are both more comfortable converting on their mobile devices and are shifting their research to mobile. To understand this better, Google has created a new Google Analytics dashboard that helps you analyze mobile specific data for your own website.